November 8th 2010
Real-Time Marketing & PR. How to instantly engage your market, connect with customers, and create products that grow your business now. David Meerman Scott.
. How to instantly engage your market, connect with customers, and create products that grow your business now. David Meerman Scott. 2011. ISBN 9780470645956. This book is really on top of the real time marketplace, by the author right on top of this as well.. The premise was first, find put how the top 100 US companies are doing in the real time digital /social media space. So he sent out a request shaped around that he was writing a book on how companies are responding to this change in the marketplace. What a hoot – it was incredible the number of companies that he could not contact, or who did not respond. As well the ones who did respond were quite interesting, who, how soon ( minutes to hours to days) and the way they did (Personal, web form, take a survey, take a number and wait and so on). Meerman Scott then build a compelling up to date case on what to do, how to do it, tools to use and where the rubber meets the road on sales results. This gets my vote as the marketing PR book of the year. Its current, well researched and very well written. Every C-Suite dweller needs to read this one.
- Fortune 100 Companies That Engage in Real-Time Communications Beat the S&P 500 Index. Media Expert David Meerman Scott Explains Why in New Book (eon.businesswire.com)
- REAL-TIME MARKETING & PR How to Instantly Engage Your Market, Connect with Customers and Create Products that Grow Your Business Now By David Meerman Scott (eon.businesswire.com)
- Real Time is the Right Time (ducttapemarketing.com)
- David Meerman Scott: New Research Shows Real-Time Companies are More Successful than their Fortune 100 Peers (huffingtonpost.com)
- Real-Time Marketing and PR (Hardcover) by David Meerman Scott (offonatangent.blogspot.com)
- Data: Real-Time Companies Are More Successful (hubspot.com)
- Vocus Webinar with David Meerman Scott: Real-Time Marketing and PR (prweb.com)
- Social Media: Moving Beyond the Wire to Real-Time PR (cindykimblog.wordpress.com)
- Once Upon a Time, a Brand Outlaw (personalbrandingblog.com)
- World’s 1st Animotorized Birth Announcement – Shaka Zulu Bulu (writingriffs.com)
- The New Rules of Marketing & PR. Second ed. David Meerman Scott.
- Marketing Lessons from the Grateful Dead. What every business can learn from the most iconic band in history. David Meerman Scott & Brian Halligan
- How to Generate Real Sales Results from Digital Tools Like Social Media, Webinars and e-Content
- Engage! The complete guide for brands and businesses to build, cultivate and measure success in the new web. Brian Solis
- Tuned In. Uncover the extraordinary opportunities that lead to business breakthroughs. Craig Stull, Phil Myers & David Meerman Scott.
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