September 22nd 2010
The Experience Effect. Engage your customers with a consistent and memorable brand experience. Jim Joseph.
The Experience Effect. Engage your customers with a consistent and memorable brand experience. Jim Joseph. 2010. ISBN 9780814415542. This is a very practical book. It contains terrific real examples of recognizable brands as well as lots of useful tools for the marketers tool belt. You will glean things that you can use for your entire career, some everyday and some whenever. Marketing’s role is to create a clear and consistent brand experience from the MOT and ever more. Rocket Builders certainly agree with his point of view. To paraphrase, any sales person and marketer should do what clients do in their day to experience what their life is like, to wrap their heads around the real persona they deal with. Although his experience is B2C I gleaned lots out of this book for our B2B practise. perhaps I would have enjoyed a different structure to the book as well as a few more bullets and lists, but the style is conversational, not theoretical by any means. A recommendation to the marketers among you. Check out JimJoseph.com
Related articles by Zemanta
- Best Buy uses the force . . . the #Twelpforce (customerthink.com)
- Solve Media “TYPE-IN” Ad Units Transform CAPTCHA into Powerful Brand Messaging Opportunity (eon.businesswire.com)
- Jetblue folk hero electrifies news media, ad firms (reuters.com)
- Brand Marketing Is Creating A Unique Business Identity (media-cn.com)
- Real-Time Marketing & PR. How to instantly engage your market, connect with customers, and create products that grow your business now. David Meerman Scott.
- The Truth About Leads. Revealing little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations and drive revenue. Dan McDade.
- Marketing selection Dec 2009.
- People Buy You. The real secret to what matters most in business. Jeb Blount
- Accidental Branding. How ordinary people built extraordinary brands. David Vinjamuri.