September 21st 2010
Everything I Know about Marketing I Learned from Google. Aaron Goldman. 2011. ISBN 9780071742894. Yes this is an important book for all marketers ( Which according to Porter is 1/2 of every business). Each reader will take away their important bits. I enjoyed his discussion of Googel Website Optimizer and how to do those controlled runs. Another resource is GoodURLBadURL.com , its hilarious!
The book is quite full of excellent resources, many created by the author. He is not loath to point out the utility of comScore, AdGooroo, Compete.com, and Hitwise. Overall is the constant discussions of what Google does, is doing and will do, which is as fascinating as anything else. At Rocket Builders we have used Gambescia’s four boxes of branding in order to clarify an USP. It certainly works well. Goldman has a very tough USP test oin that he asks you to put yours into one Tweet. Now that can be really a mind chewer. It is the hardest work to make things clear and simple. Goldman is also an advocate of building marketing frameworks first before you get sucked into endless wordsmithing. Thats certainly true. Well written, organized and clear – great for a coast to coast plane ride.
Related articles by Zemanta
- Get Googley and Keep it Simple, Stupid! (samirbalwani.com)
- Aaron Goldman Pauses Connectual and Declares Free Agency (eon.businesswire.com)
- KENSHOO Hires Digital Marketing Veteran Aaron Goldman as Chief Marketing Officer (prweb.com)
- Aaron Goldman: Social Media Lessons from Google (socialtimes.com)
- Googley Lessons from Author Aaron Goldman (marketersstudio.com)
- What can Google teach us about marketing? (drewsmarketingminute.com)
- Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google (davefleet.com)
- What do Google, Double Agents, and Freestyle Rap Have in Common? (thesearchagents.com)
- Why the News Business Isn’t Profitable (adamsherk.com)
- How to Use Google + Business Pages. A concise guide and action plan for using Google + in your business. Jay Sleighter.
- Zag. Marty Neumeier
- What the Plus! Google + for the rest of us. Guy Kawasaki
- Oh Google Reader – you have really screwed up my day
- Sell Yourself First. The most critical element in every sales effort. Thomas A. Freese.