August 16th 2010

microMarketing. get big results by Thinking and Acting Small. Greg Verdino

A photo of a cup of coffee.
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microMarketing. Get big results by thinking and acting small. Greg Verdino. 2010 ISBN 9780071664868.  This is more of a guidebook to making sure what you do in marketing is in sync with the way things work today. Mass no longer matters, it is better to to be everything right to the right someone rather than something for everyone.  E.g.  Why are Maxwell House and Folgers coffee in such a deadgrowth  zone compared to  specialty coffees?  Many great points here but just like the movie the Jone$es, Verdino reminds you to connect with  masses of communicators, not mass communications. (So if you sell to advertisers, you better be very smart)   Too much to detail here, but this is a good statement of the state of the art today. Its all about being heard.  Concise easy read.

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