People Buy You. The real secret to what matters most in business. Jeb Blount. 2010. ISBN 9780470599112. The person behind SalesGravy.com and Sales Guy audio and video on selling, Blount knows what he is talking about. As he was looking at current thinking on sales he realized that many long held sales beliefs were myths that needed  debunking. Myths such as :

1. Friends buy from friends
2. People but from people they like (But they don’t buy from people they dislike)
3. You have to sell yourself

Rather you need to:

1. Be likable
2. Connect
3. Solve problems
4. Build trust
5. Create positive emotional experiences

His solving problems chapter is one of the better ones I have read lately.  This is a short , concise and clearly written book.  And it is true, people do buy you.  Younger folks would do well to read his section on Brand You.

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