June 2nd 2010

Rework. Jason Fried & David Heinemeier Hansson

Image representing 37signals as depicted in Cr...
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Rework. Jason Fried & David Heinemeier Hansson. 2010 ISBN 9780307463746. These are the two  chaps of 37 signals who started  Basecamp and a host of other tools.  They were also early advocates of Ruby on Rails.  A breathless book that runs through the gamut of pragmatic business advice. You will find your self agreeing with them much more than disagreeing. Their comments on software design ( It should be simple, practical, easy to use but often is not) resonated today as I was running through Microsoft Office 2010. sigh, I can see why Open Office is attractive – Microsoft changed the paradigm yet again, breaking all of Don Norman’s rules.  37Signals say marketing is not a department which is bang on since it is something every one in your company is doing 24/7. For example:

  • Every time you answer the phone its marketing
  • Every time you send an email its marketing
  • Every time someone uses your product, its marketing
  • Every word you write on your website is marketing
  • If you build software, every error message is marketing
  • If you are in the restaurant business. the after-dinner mint is marketing
  • If you are in the retail business, the checkout counter is marketing
  • If you are in the service business, your invoice is marketing

Marketing is the sum total of everything you do.

Buy it read it and pass it on to someone you like. Its short but right on. Website www.37signals.com/rework

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