The New Rules of Marketing & PR. Second ed. How to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly David Meerman Scott.  2010 ISBN 9780470547816.    I reviewed the first edition in June 2007, and really found it ground breaking.   This Second Edition is even better than the first.  His original truths are still true, however he has added the smart use of social media to the arsenal of marketers.   His examples are updated,  pithy, timely and very useful.  Recommended to anyone who thinks they know anything about marketing and also for those who do not.  As ever a well written speedy book. You will remember what he says – it just makes so much sense.

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