March 17th 2010
Flip The Funnel. How to use existing customers to gain new ones. Joseph Jaffe.2010 ISBN 9780470487853. This is a game changing book for marketing. Jaffe is a prolific writer, blogger and customer care advocate. This thoroughly researched book illustrates the winning metrics that tell us we spend way too much on customer acquisition and way too little on customer retention. Since the social media wave dramatically affects the impact of WOM marketing, he speaks about some very serious stuff. In our efforts to drive new sales, and close new clients, we can lose sight of the tremendous value in getting more work from present clients. Jaffe delves into using social media to help your present customer base become enthusiasts who drive more business through referrals than you ever get through your acquisition campaigns. See lots at www.jaffejuice.com. www.youtube.com/jaffejuicetv , www.facebook.com/jaffejuice, @jaffejuice and www.flipthefunnel.com
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