November 19th 2009

The benefits of a strong clear brand. Lessons from Coca-Cola

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Just read an interview with Samantha Hartley (Enlightened Marketing) who spent several years working for Coca-Cola helping build the brand.

She feels that there are six big benefits from having a clear, authentic and compelling brand:

  1. A shorter sales cycle
  2. A lower cost of customer acquisition
  3. You attract perfect clients
  4. Your brand can carry a premium price
  5. Brand Loyalty creates repeat business
  6. Referrals flow more easily

I agree, even without the compelling examples she details.

You can read more in Lisa Nirell’s new book, Energize Growth Now.(Review to follow)

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One Response to: “The benefits of a strong clear brand. Lessons from Coca-Cola”

  1. Hi Reg, thanks for the shout-out. Those benefits are true for small businesses and solopreneurs as well as the giants. Enjoy Lisa’s book – I loved it.

    Nice blog!

    Samantha Hartley | Enlightened Marketing said on 19 Nov 2009 at 9:56 pm #

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