Direct and Guerrilla Marketing
Guerrilla marketing on the Internet: the complete guide to making money on-line. Jay Conrad Levinson, Mitch Meyerson & MAry Eule Scarborough. 2008. ISBN 9781599181943. Exactly the caliber you would expect of the King of Guerrilla marketing (30 books and counting). Full of activities, pithy assessments, to do lists , case studies and real life stories. Exactly what you need to get up, get going, and get profitable. See www.gmarketinginternet.com. gmarketingcoach.com, gmarketing.com
e-Riches 2.0. Next generation marketing strategies for making millions online. Scott Fox. 2009. ISBN 9780814414620. Another valuable AMACOM book. Deep knowledge, well assembled, in a very readable style make this a must read for the Internet marketer. The chapters on social networking marketing are worth the price of the book themselves. check out www.scottfox.com. He wrote Internet Riches. Reviews like “Our company’s Internet marketing and e-business strategy benefited greatly from Scott Fox’s leadership and innovative vision. The successful launch of our websites and e-commerce business could not have happened without his online business expertise.” — Michael Rapino, CEO, Live Nation “
Successful Direct Marketing Methods. Interactive, database & custom marketing for the multichannel communications age. 8th Ed. Bob Stone & Ron Jacobs. 2008. ISBN 9780071458290. McGraw Hill has put out a bible in this book . Over 50,000 copies sold. Lots of up to dates stuff on e-marketing, but you read this to get a thorough grounding in the basics of the direct method. Good case studies as well/ There is no subject untouched in this book and it needs to be on the shelf of every serious marketer out there.