The Entrepreneur’s Guide to Selling. Jonathan London. 2009. ISBN 9780313359187.  This is a very concise book.  It is literally a 144 pp  bible for selling, with little not covered. The author ( a top rate sales trainer)  is really on top of his subject with this one.  But, for you to to get the value from the book, you need to read it all. The sum is greater than the parts.  Plenty  of real life examples are used to bring the lessons home.  I enjoyed the host of templates and checklists that covered the gamut of the sales game.  the book is logically organized and very clearly written.  From  rookie to seasoned pro, this book has utility for all people who need to know about selling.  Good library addition.