Archive for July 28th, 2009

Become the Squeaky Wheel. A credit and collections guide for everyone. Michelle Dunn.

Become the Squeaky Wheel. A credit and collections guide for everyone. Michelle Dunn. 2009. ISBN 0970664516.   I wish I had this book a year ago.  A soup to nuts plain spoken guide to getting paid.   She means it when she says there are 330 jam packed pages.  There is just a little of only-in-the-US related content, while the rest is just applicable to anywhere. The lady has 17 years experience in debt collection and it shows.  I would recommend this to any business person to read as preventative medicine.  You quickly learn how to get the right information upfront so that if you ever need to go after your money, you have all the tools needed.  I learned a lot, implemented her suggestions and enjoyed  the read.  You can get the book at www.michelledunn.com

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How Come Your Marketing Plans Aren’t Working? Malcolm McDonald

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How Come Your Marketing Plans Aren’t Working? Malcolm McDonald. 2002. ISBN 074943726X.  The author is a well known Brit who has established a name for himself outside of the US.  This is part of an essential guide to series.  The work is clear and brilliant. Typical UK understatement that underscores an ability to get right into the meat of his thesis.  None of the I am so great because I have done all this US style of fluff to wade through before you find out that it is only about one good idea.  If you want a quick, dense short read on marketing strategy and what you absolutely must do, then this is the book.  Good for a long flight – but bring notepaper as you will be working right alongside with the book.

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