June 13th 2009
Pow! Right between the eyes. Profiting from the power of surprise. Andy Nulman
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Pow! Right between the eyes. Profiting from the power of surprise. Andy Nulman. 2009. ISBN 9780470405505. What a delightful easy to read and valuable book. Nulman is a guy who has a whole host of successful campaigns behind him ( check out his client list! When you read his thesis – you come up with , why not do it this way? If you have any interaction/involvement with marketing – this is a must read book for you. If you want a very enjoyable entertaining business book (That happens to “surprise” have some Vancouver related references.
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Category: Branding, Communication, Lead generation, Marketing
