March 13th 2009

Mastering the Hype Cycle. How to choose the right innovation at the right time. Jackie Fenn & Mark Raskino

Hype Cycle 2006
Image by ChrisL_AK via Flickr

Mastering the Hype Cycle. How to choose the right innovation at the right time. Jackie Fenn & Mark Raskino. 2008. ISBN 9781422121108.   RocketBuilders has used the Gartner Hype Cycle many times to analyze a technology and applications. Having this book brings all ehe Gartner experience and view points together. It is actually two books.  The first half, is abook about recognizing the Hype Cycle and what technology builders and innovators can (should) learn from this.  The second half is for companies that want to innovate but want to be sure to get started when the Cycle is working for them. Others could use the book to help save stalled innovation projects.    I especially enjoyed the examples and overall pragmatic style (utility) of this book. Check it out more at the book website, www.gartner.com/hypecycle.

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Category: Management, Strategy, Technology Industry

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2 Responses to: “Mastering the Hype Cycle. How to choose the right innovation at the right time. Jackie Fenn & Mark Raskino”

  1. [...] Mastering the Hype Cycle. How to choose the right innovation at the right time. Jackie Fenn & Ma… (regnordman.com) [...]

    Andy Erickson and the University of Cincinnati Center of Innovation | New Media Cincinnati said on 17 Mar 2009 at 7:45 am #

  2. [...] Our thanks to Reg Nordman at Rocket Builders for his nice review of our book Mastering The Hype Cycle [...]

    Thanks for three more nice book reviews said on 18 Mar 2009 at 11:29 am #

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