Reality Check. The irreverant guide to outsmarting, outmanaging, and outmarketing your competition. Guy Kawasaki. 2008. ISBN 9781591842231. This is pure Kawasaki. Smart, sassy and funny he still writes the most pragmatic text in the industry when it comes to how to make a business work.  I could not put this down, as his non fiction reads like compelling fiction.  His prolific blogging shows in the clarity and tightness of his chapters.  If you are in a start-up - or it just feels like it, this book will help.  If you work for idiots, tight asses or assholes, this book will help. If you have just graduated this will help. If you are looking to sunset the industry this book will help.  I have added another good  Kawasaki book to my shelf and I advise you to buy it, enjoy it and review it from time to time. Its already a classic.   Yes I liked it.

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