October 14th 2008
Internet Dough. Create a business internet strategy to make more dough. Don Philabaum.
Image by reg_nordman via Flickr
Internet Dough. Create a business internet strategy to make more dough. Don Philabaum. 2008. The numbers of ebooks that are finding my inbox is rising by the week. One of the best is this one. Internet Dough (200pp) is well research
e
d, with thoughtful comments and examples. It is very current on all the various Web 2.0 applications. If yo
u are a marketing person, who is looking for one volume to point you in the right direction with all this “stuff” then I recommend this
book.
The book offers:
· Dozens of best practices and examples of how companies have adopted Internet strategies.
· Proven technologies they can immediately get started with.
· 30 exercises to help the
reader develop an Internet strategy for their firm.
Image via Wikipedia
· 5 critical elements to include in a business Internet strategy.
His strongest part is the chapter on ROI. It is one of the better analyses I have seen.
If you want a version of the book goto www.internetdough.net/book .
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Category: Marketing
One Response to: “Internet Dough. Create a business internet strategy to make more dough. Don Philabaum.”
Can’t say I have read the book but ROI is the holy grail of marketing that the internet promises to deliver. As former managing partner of an interactive marketing firm, I can say that tracking from the ad to the sale is something everyone wants to do. However, not everyone agrees on the methodology and I am not sure they ever while. It would be interesting to see how he proposes it should be done.
John
http://www.sbimonline.com