Comments on: Stopwatch Marketing.Take charge of the time when your customer decides to buy. John Rosen, Annamaria Turano http://www.regnordman.com/2008/07/15/stopwatch-marketingtake-charge-of-the-time-when-your-customer-decides-to-buy-john-rosen-annamaria-turano/ Noble Seekers in the World of Professional Sales Wed, 07 Jan 2009 17:01:19 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Stopwatch Marketing Blog » Things To Read On The Road http://www.regnordman.com/2008/07/15/stopwatch-marketingtake-charge-of-the-time-when-your-customer-decides-to-buy-john-rosen-annamaria-turano/comment-page-1/#comment-14531 Stopwatch Marketing Blog » Things To Read On The Road Fri, 18 Jul 2008 23:45:20 +0000 http://www.regnordman.com/?p=601#comment-14531 [...] Reg Nordman, is his “Knights on the Road” blog, recently gave Stopwatch Marketing a great review. Reg has come up with a really interesting way to stimulate interest: Instead of bombarding the blog reader with either sales pitches (”Lucky for you, dear reader, you happened onto my blog. Now let me tell how great a consultant I am”) or tons of rather spurious content (”While I was walking my dog last night, I had a thought about how you, too, can build a multi-billion dollar organization, just like Bill Gates and Steve Jobs”), Reg’s site recognizes that his target market (Sales Executives) spend a lot of time on airplanes and in hotel rooms. They read a lot on those planes and in those rooms. And – here’s the key point – that might like to know, from another “Knight of the Road” what books would be good to read! [...] [...] Reg Nordman, is his “Knights on the Road” blog, recently gave Stopwatch Marketing a great review. Reg has come up with a really interesting way to stimulate interest: Instead of bombarding the blog reader with either sales pitches (”Lucky for you, dear reader, you happened onto my blog. Now let me tell how great a consultant I am”) or tons of rather spurious content (”While I was walking my dog last night, I had a thought about how you, too, can build a multi-billion dollar organization, just like Bill Gates and Steve Jobs”), Reg’s site recognizes that his target market (Sales Executives) spend a lot of time on airplanes and in hotel rooms. They read a lot on those planes and in those rooms. And – here’s the key point – that might like to know, from another “Knight of the Road” what books would be good to read! [...]

]]> By: John Rosen http://www.regnordman.com/2008/07/15/stopwatch-marketingtake-charge-of-the-time-when-your-customer-decides-to-buy-john-rosen-annamaria-turano/comment-page-1/#comment-14485 John Rosen Wed, 16 Jul 2008 15:34:21 +0000 http://www.regnordman.com/?p=601#comment-14485 Reg: Thanks very much for the positive review. I'm glad you enjoyed the book and found some useful lessons. You mentioned that it builds somewhat on the work of Clayton Christensen (The Innovator's Dilemma,Seeing What's Next, etc.). In this, of course, you are quite correct and it is not entirely by accident. An interesting anecdote: Erik Roth worked at our consultancy, quite successfully, ten years or so ago. He then left to go back to Harvard to get his MBA, met Christensen, then ended up working at McKinsey in Boston. He is credited as co-author on their most recent recent book (Seeing What's Next) and was kind enough to give us a positive quote you'll find on the back cover of Stopwatch Marketing. Regards, John Reg:

Thanks very much for the positive review. I’m glad you enjoyed the book and found some useful lessons. You mentioned that it builds somewhat on the work of Clayton Christensen (The Innovator’s Dilemma,Seeing What’s Next, etc.). In this, of course, you are quite correct and it is not entirely by accident.

An interesting anecdote: Erik Roth worked at our consultancy, quite successfully, ten years or so ago. He then left to go back to Harvard to get his MBA, met Christensen, then ended up working at McKinsey in Boston. He is credited as co-author on their most recent recent book (Seeing What’s Next) and was kind enough to give us a positive quote you’ll find on the back cover of Stopwatch Marketing.

Regards,

John

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