July 14th 2008
Tuned In. Uncover the extraordinary opportunities that lead to business breakthroughs. Craig Stull, Phil Myers & David Meerman Scott.
Tuned In. Uncover the extraordinary opportunities that lead to business breakthroughs. Craig Stull, Phil Myers & David Meerman Scott. 2008. ISBN9780470260364. I am a David Meerman Scott fan and this book does not disappoint. The book does a very good job pointing out ways to discover your key value proposition, how to clearly articulate it as well as how to get to the present non consumers of your product. A good book for todays marketing challenges with exceptional application to differentiation and finding high value segmentation. Read about resonators like:
- clubhub
- RIM
- BillMeLAter
- Nalgene
- TheatreChurch.com
- Boeing’s Dreamliner
- ZipCar
- GoPro
- IPod
- Cold Stone Creamery
- Cincom
- Hubspot
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Category: Marketing
Thanks for taking the time to review our book Reg.
David