July 8th 2008

Riches in Niches. How to make it big in a small market. Susan Friedmann

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Riches in Niches. How to make it big in a small market. Susan Friedmann. 2007. ISBN 9781564149305.  This is a book for the sole practitioner who desires  to be an expert in a small vertical niche. There is everything one would need to know in this book. She uses an easy to read, thoughtful style which makes the book a very good complement to the practitioner’s toolkit.  A lot of common sense and good planning has gone into the book.  (I expected a  book that would give guidance to companies in penetrating niche verticals. This is not that book. )

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3 Responses to: “Riches in Niches. How to make it big in a small market. Susan Friedmann”

  1. Reg:
    Thanks so much for featuring my book. The book is aimed at small business owners, entrepreneurs and service professionals who are looking for ways to set themselves apart from the crowd. Niche marketing strategies described in “Riches in Niches” will help them to be recognized as an expert and then profit from their expertise.
    Thanks again!

    Susan Friedmann said on 09 Jul 2008 at 4:59 am #

  2. As an owner of a small service business, I second your opinion: there’s almost everything in this book that you need to know to market yourself effectively and stand out from the competition.

    What I really liked about Riches in Niches is that many of the strategies could be used by the small business owner who doesn’t necessarily have a ton of money in the marketing budget. This is real-life stuff that can be done by anyone who wants to make their business better.

    CB said on 09 Jul 2008 at 5:36 am #

  3. Reg, I’ve had the pleasure of working with Susan and reading her book. Your take on “Riches in Niches” is spot on. Incidentally, I just wanted to add that Susan is passionate about how the newly jobless can benefit from the advice in her book, too. Perhaps new to the idea of entrepreneurial pursuits themselves, they are in a unique position to embrace the notion of self employment and follow her advice to achieve success.

    Brent Skinner said on 09 Jul 2008 at 10:08 am #

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