May 22nd 2008

2011 Trendspotting for the Next Decade. Richard Laermer.

2011 Trendspotting for the Next Decade. Richard Laermer. 2008. ISBN 9780071497275. This is a very funny, readable and useful book. Laermer never takes himself too seriously, yet what he is talking about is important. He wrote Trendspotting 2002 and more recently Punk Marketing. Each chapter is short and pithy with ideas rattled off in a very pragmatic writing style. Good cross country airplane read, if you like to think. I loved his line that the last decade has been just boring wrto breakthrough trends.

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