April 27th 2008

Marketing Genius. Peter Fisk.

Marketing Genius. Peter Fisk. 2006. ISBN184112681. How is that the English can write and publish such terrific business books? This is one of them. Not for the reading trifler, as the book is an opus , not a 100 Aways to Wow Your Audience so like the US market writers. This is a thoughtful, well written, easy to follow guide to all there is about marketing. It is the best all time marketing book I have read. I took voluminous notes and the pages are festooned with numerous sticky flags. If you are a CEO, CMO, VP sales with aspirations to more, you must buy, read and reread this book. The plethora of case studies is worth the price of the book alone. Eg. Did you know that Mercedes only has to approach 107, prospects to get 100, 000 customers, but GM has to hit 500, 000 prospects to get 100,000 customers?

I took 2 enjoyable weeks to get through this one.

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