March 16th 2008

It Only Takes 1% to have a competitive edge in sales. Thomas A.Freese.

It Only Takes 1% to have a competitive edge in sales. Thomas A.Freese. ISBN1891892118.

No 2 of Freese┬┤ series of sales books. This one uses an interesting style of having 100 short chapters , each on a separate point . A very useful book, that builds on the first – Question Based Selling. I believe for today┼Ť selling environment; serious sales people must read his books. He gets so much right immediately that one becomes so much better as a salesman so quickly. He offers useful approaches to everyday issues in selling. These range from major corporate through to being a start-up salesperson. How to deal with pricing, aggressive competitors, inside coaches and anti-coaches. There is so much value in here I wish he had written it earlier so I would have made even more sales.

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