Negotiation Boot Camp. How to resolve conflict, satisfy customers, and make better deals. Ed Brodow. 2006. ISBN 9780385518499. Wow! I have read many books on negotiation over the years. This is the one that quickly succinctly and immediately does the job.

His ten tips and the supporting examples are exactly what any salesperson absolutelt needs to know and use.

1. Develop “Negotiation Consciousness”
2. Be a good listener
3. Be prepared
4. Aim high
5. Be patient
6. Focus on satisfaction
7. Don’t make the first move
8. Don’t accept the first offer
9. Don’t make unilateral concessions
10. Always be willing to walk away.

There is more much more in this tiny treasure. Buy it, read it regularly and do not lend it!