November 15th 2007

80% of Decision Makers read email on a PDA

80% of DMs read email on a PDA. More great stuff from Marketing Sherpas 2007 report.

So how does your email content look like on a blackberry screen? If it is like most with HTML, its really bad. Would you read it on a Blackberry?

A lifetime ago I sold to UNIX gurus who ran multiple windows on their screens. Their mail window was small and narrow., If I sent wide emails, they looked terrible and did not get read. Well the blackberry has the same limitation but worse. Take a look. revise, tighten up your messages, and drop the HTML

Oh the same report says influencers are likely using regular screens. So they could not tell you this.


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2 Responses to: “80% of Decision Makers read email on a PDA”

  1. Hi Reg:

    Great post! I always thought the majority of decision makers, and investors, were reading email on PDAs. I had no idea it was 80%.

    But I do not agree that means you should just use plaintext. Optimum formatting is even more important for small screens.

    I think this is a minimum requirement for emails to shareholders:

    Thanks again for a very valuable blog!


    Basil Peters said on 16 Nov 2007 at 8:45 am #

  2. Hi Reg,

    Interesting info in which you make some good points.

    80% is a huge amount however my previous life I was in the corporate world and I can understand why that figure is so high.

    Thanks for your time.


    Scott said on 13 Apr 2008 at 12:35 pm #

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