November 15th 2007
80% of Decision Makers read email on a PDA
80% of DMs read email on a PDA. More great stuff from Marketing Sherpas 2007 report.
So how does your email content look like on a blackberry screen? If it is like most with HTML, its really bad. Would you read it on a Blackberry?
A lifetime ago I sold to UNIX gurus who ran multiple windows on their screens. Their mail window was small and narrow., If I sent wide emails, they looked terrible and did not get read. Well the blackberry has the same limitation but worse. Take a look. revise, tighten up your messages, and drop the HTML
Oh the same report says influencers are likely using regular screens. So they could not tell you this.
Similar Posts:
- Content as a weapon, knowing that clients find you first.
- 7-25 Decision Makers on $25K plus sales deals these days.
- Influence. The Psychology of Influence. Robert B. Cialdini
- After 10 years – I said goodbye to a Blackberry
- Duct Tape Marketing. The World’s Most Practical Small Business Marketing Guide. John Jantsch
Category: Lead generation, Sales Effectiveness
Hi Reg:
Great post! I always thought the majority of decision makers, and investors, were reading email on PDAs. I had no idea it was 80%.
But I do not agree that means you should just use plaintext. Optimum formatting is even more important for small screens.
I think this is a minimum requirement for emails to shareholders: http://www.angelblog.net/Reports/Communicating_with_Shareholders.html
Thanks again for a very valuable blog!
Basil
Hi Reg,
Interesting info in which you make some good points.
80% is a huge amount however my previous life I was in the corporate world and I can understand why that figure is so high.
Thanks for your time.
Scott
[...] Reg Nordman quotes Marketing Sherpa’s 2007 report which stated that 80% of decision makers read email on a PDA. It’s probably even higher for investors. Its absolutely essential that your shareholder communications are properly formatted for Blackberries, Pocket PCs and similar devices. If you don’t have the HTML skills to do this in house, then outsource to companies like MeteorBytes who know how to send highly readable content to small devices. [...]