Lean Marketing Workshop by Mitch Gooze

A recognized expert in marketing, innovation and leadership, strategic positioning, and customer relationships, Mitch Goozé has addressed groups throughout the world, winning high ratings for his energetic presentation style and results oriented approach.
His publications have formed the basis of Rocket Builders practices for many years. We are so pleased to announce that he is coming to town on October 17th. Mitch knows sales effectiveness.

His ideas have helped senior executives from more than 4,000 companies define their market niches, manage innovation, develop and implement practical, workable plans, and realign their efforts to focus more closely on the customer.

Mitch Goozé is an experienced general manager and leader with operating experience in the high technology and consumer products industries. He has experience running divisions of large companies, as well as being CEO of mid-sized companies. Mr. Goozé was president of Teledyne Components, a division of Teledyne, Inc. for five years from 1985 to 1990.

Mr. Goozé has a B.S. in Engineering from the University of California , Los Angeles . He did graduate work in electrical engineering at the California State University , Long Beach and graduate business studies at Santa Clara University . He holds an MBA from The Edinburgh Business School, Heriot-Watt University , Edinburgh , Scotland . Mitch has been an invited guest lecturer at the Stanford University and Santa Clara University Business Schools .

If you’re ready to move beyond gut feel and guess work to drive your marketing/sales management, this one-day workshop is for you. Discover how to increase sales and lower your marketing and sales costs by applying proven process management principles to marketing/sales.

Competitive advantage comes from being better than the competition where it matters. Too many companies still spend on marketing and sales rather than invest in marketing and sales. Why? Because what to invest in is driven by gut feel or guess work. The hoped-for investment too often becomes just another expense.

In this breakthrough workshop, we will show you proven methods to move from spending to investing in marketing/sales. We will teach you how to get started using proven process management principles to make better decisions in marketing and sales.

You will leave this workshop with real actions you can go take the next day to get better results.

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The Brochure:

http://www.customermfg.com/leanmarketingca.shtml

Title: Lean Marketing Workshop

Date : Oct 17th

Time: registration 8:30. 9-4 (lunch provided)

Lctn: Delta Vancouver Airport

Investment: $1900 (You may register 1 to 5 people from your company)

Register: James@customermfg.com

Call: 408-987-0140
Mitchell Goozé, CSP
Customer Manufacturing Group, Inc.
1900 Wyatt Drive, #11
Santa Clara, CA 95054
408.496.4585

408.727.3949 (fax)

www.customermfg.com

Knights of Black & White and Standard of Honour. Books 1 and 2 of the Templar Trilogy. Jack Whyte. 0143017365 and 0670045144. 2007. Alright I will come clean . I am a sucker for a well written historical novel. I have been reading Jack Whyte for years. First, 8 titles around the Arthurian legend, and now his Knights Templar series ( one more to go!) which track the Crusaders. Whyte lives Kelowna and he does a first class job of research and tale telling. Plus the language! You just have to enjoy someone who uses the English language as he does. He makes Dan Brown novels look like the poor excuses for writing that they are, since now you have a real story with real characters! For me, once I pick up one of Whyte’s books, I can not stop. Perfect for a long air flight, at the cabin or on a cruise!

Influence. The Psychology of Influence. Robert B. Cialdini. 2007 (revised). ISBN 9780061241895. Someone just replaced my sales six shooter with an AK-47. Wow! This is a very valuable book, not just for sales but for life. He has five main areas on what influences us. I have used them all, but now I really know how to use them: Reciprocation ( I give you a bit to get a lot) , Commitment and consistency (If I get you to state in public what you will do, you will likely do it), Social Proof (If you see others doing it you will too), Liking, (All I need is you to like me and if I provide a good deal, I make a sale), Authority (Nurses could kill you if a Dr says so!), Scarcity ( if I give and then take away an item, you want it more) . His discussions wheel from how to ensure you get help if you are having a heart attack to how to prevent a revolution. Thoughtful, insightful, easy to read and to use. He has reaffirmed my faith in some academics. Buy it! Read it! “Cause if you don’t, when I call, you will buy whatever I am selling, “cause you haven’t got a chance now!

The Ultimate Sales Machine. Turbo charge your business with relentless focus on 12 key strategies. Chet Holmes 2007. ISBN 9781591841609. This is way more than a very good sales book. It is a very concise business management book. I can think of 200 company CEOs that I know that must read this book and put the principles into action. Holmes has nailed efficiency and effectiveness in one book. No wonder so many great writers have given him such terrific praise. It’s a plane ride book, night stand book, sales group bible, something you read and reread. Despite the ease in reading there are few wasted words in the book. Lesson learned, he really draws out the value in the educational sell with examples in every type of business sale. The author is a very high performance sales guy who shows you how to do the hard things well and get the results. Yes I liked it. He quotes Jay Abraham, “If you truly believe that what you have is useful and valuable to your clients, then you have a moral obligation to try to serve them in every way possible.”

Stand on Zanzibar. John Brunner. 1968 1857988361. Thanks to Steven Forth for pushing me to find this book. Written in ‘68 about the 2010 time frame and what a wonderful read this has been! Brunner has a sense of the future unlike most I have read plus he is a strong and inventive writer. He tries several innovative techniques, including stream of consciousness. which will have the reader going every which way. But it works. The background character Chad Mulligan makes pithy and relevant comments on society in this crowded, paranoid and resource poor world powered by mega corporations. If you can get into this book, i.e. past the first three to four chapters, it is well worth the read. Take that Stephen King!

the myths of innovation. Scott Berkun. 2007. ISBN 0596527055. This is a really good read! It includes thoughts on how individuals spread innovation and how society determines the impact. Its rally is a myth busting book. He reinforces the “lucky or smart” comments from “Fooled by Randomness”. Lots of great quotes . Steve Jobs, ” real artists ship.” Dewey, ” A problem, properly defined is partly solved”. A very good discussion on what Osborn really meant in “Applied Imagination” when inventing brainstorming. He felt that an equal amount of time needed to be spent on facts, ideas and solutions, people were to quick to jump to a solution. Another takeaway, No one knows what’s possible”. Some parallels in Godin’s rant on competence vs brilliance. i.e. Competent managers are scared to try anything new, since that threatens their competence. Great line on Frederick Taylor, he could have saved himself hours and hours of studies if he had asked the workers where the process was inefficient.

small is the new big. and 183 other riffs, rants and remarkable business ideas. Seth Godin. 2006. ISBN 1591841267. I think that Seth’s books are getting better. But this is not a book book, its a collection of articles, newsletters and blog posts. But it is real, quality, and very useful. Such useful ideas as, ” The best marketers, of course, use the needle and the vise at them same time:. They don’t assault, they don’t demand, instead they earn attention. And they apply their marketing pressure so consistently and in such a measured and relentless way that sooner or later, they profit from it. ” A great book if you want it in small lumps or more, It would be a good plane ride book, but bring a highlighter! I love this one
“I. Humans tend to work on a problem until they get a good enough solution, not a solution that’s right.
2. The marketplace often rewards solutions that are cheaper and good enough, instead of investing in the solution that promises to lead to the right answer.”

Rebel Yell. A short guide to fiction writing. Lance Olsen. 1998. ISBN 1878914502. This was recommended as one of the best guides to fiction writing. I have to agree. Even if you have no intention of ever writing fiction, this book will dramatically increase your appreciation of all types of fiction and many many writers. Its full of interviews of 40 authors and publishers., pithy analysis of styles, genres etc, creativity exercises, tips on publishing, promotion,m contracts- its just incredibly thorough. Plus its easy to read! With this book and Mas “Writer Tells All” you have the pragmatic package that covers fiction and non fiction writing

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