August 2nd 2007
Word of Mouth Marketing. How smart companies get people talking. Andy Sernovitz
Word of Mouth Marketing. How smart companies get people talking. Andy Sernovitz. 2007. ISBN978-1-195-9333-8. The founder of the Word of Mouth Marketing Assoc. (www.womma.com) this author has done everything he writes about, and continues to do so. It is a real treasure house of activities to drive discussion and customers to your company. We are advocates of getting prospects to put up their hand. As a long time sales guy I know that my chances of a sale are greatly increased if the prospect contacts me first. Here is a book with hundreds of ideas to get that to happen. WOMMarketing is not a fast process, but it is the momentum builder which beats any advertising hands down in cost and effectiveness. The best part of the book, he has placed all the ideas in a systematic, proven, ethical and logical process that any company can follow. Lesson reinforced, its all about the details in execution that spell success or failure in a company. A must buy., regular read for all sales/marketing/CEO types
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Category: Leadership, Marketing, Sales, Technology Industry
