July 31st 2007
Its Not Rocket Science. Mitchell Gooze
Its Not Rocket Science. Mitchell Gooze. 2002. ISBN 1889772046. Of course I had to buy this book!
More than a catchy title, this is the clearest delineation of the role of marketing to build a sustainable business. I wish I had written this. If you want to win, you need this book. Its a keeper and a good read.
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Category: Lead generation, Marketing, Six sigma, Technology Industry
