July 18th 2007
the dip. A little book that teaches you when to quit (and when to stick). Seth Godin
the dip. A little book that teaches you when to quit (and when to stick). Seth Godin. 2007. ISBN978-1-59184-166-1. This review may be almost as long as the book (80pp). A very quick read, but he has nailed the idea. It could be a paraphrase of don’t start what you can’t finish. In order to be the number one in what you do, you will need to decide what things to strategically quit. The dip is that part where whatever you are trying to achieve gets really hard - 20 mi into a marathon, the part of a start-up when everything is going wrong. midday of your first day on a snowboard The brave push through the Dip, the mature decide early on that they will not start down this particular path for various reasons, and losers quit in the middle. Enjoyable and always an easy read.
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