April 19th 2007
Accelerants. 12 Strategies to sell faster, close deals faster, & grow your business faster.Michael A. Boylan
Accelerants. 12 Strategies to sell faster, close deals faster, & grow your business faster.Michael A. Boylan. 2007. ISBN159184150X. The abstract for this book promised that it would seem to be a very good complement to Rocket Builders Precision Sales and Marketing Program, as the subhead “sell faster, close deals faster, & grow your business faster” detailed our program results exactly. And yes, the 12 “rules” fit very well within our model. However the author violates one of today’s business rules. In order to get more from your target/reader, you need to give more. This is a very frustrating book as it never really gets into the details of how the system works, just that it does work- trust us, preferring to never miss an opportunity to pitch the unique values of the author’s company to offer customized solutions to your company. The last four chapters (?) have to be one of the most blatant and repetitive sales pitches I have encountered. Unfortunately if you go to his website, it offers even less information, so you have to get the book to get anything! I could not help but think that the author goes out of his way to sell so often that he ruins what started out as a useful book. Since I already know how these “Rules” do work to maximize the return, I obtained very little new at the end of the day. At $30 I can’t recommend it.
- How to Close a Deal Like Warren Buffett. Tom Searcy and Henry Devries.
- The Irresistible Offer. Mark Joyner
- The long term sales view. Are you effective as well as efficient? Part 1 of a series
- How to Say It:Business to Business Selling. Geoffrey James.
- Are you working on sales efficiency when you should also pay attention to sales effectiveness?