February 19th 2007
Purpose. The Starting Point of Great Companies. Nikos Mourkogiannis
Purpose. The Starting Point of Great Companies. Nikos Mourkogiannis. 2006. ISBN 139781403975812. How to restore confidence and make money at the same time. A very insightful book on people and companies. well written, clear ,very well researched, with valuable appendices. Lessons learned? Not all companies have a Purpose - but enduringly successful ones do. And the essential question,” what are we competing for?”
Similar Posts:
- The Complete Turtle Trader. The legend, the lessons, the results. Michael W. Covel.
- Selling Blue Elelphants. How to make great products that people want before they even know they want them.Moskowitz & Gofman
- Value Acceleration. Mitch Gooze’ & Ralph Mroz
- The Back of the Napkin. Solving problems and selling ideas with pictures. Dan Roam
- Zag. Marty Neumeier
Category: Leadership, Strategy



















