January 8th 2007
Zag. Marty Neumeier
Zag. Marty Neumeier. 2007. USBN 0321426770. A refreshing and candid
look at differentiation and branding. This chap has a pedigree that
goes very far back in marketing. Using a clear simple style he makes a
very good case for keeping things simple and clear. Lesson learned , all
companies should be able to complete the sentence. Our brand is the
ONLY _____that _______. His website is cool http://www.zagbook.com/
Really worth the read – perfect for a two hour plane ride. Creative
layout too.
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