January 8th 2007
Six Sigma for Marketing Processes. Creveling, Hambleton & McCarthy
Six Sigma for Marketing Processes. Creveling, Hambleton & McCarthy.
2006. ISBN 013199008X. Part of a Prentice Hall series, Although its
labelled an overview, this is not a book for the faint hearted.
Absolutely chock full of how to install a six sigma system inside your
marketing dept. There are a few mentions of companies such as 3M
getting a 300% return from this effort. One could call this a definitive
textbook on what to do. A lesson learned was the degree of detail,
reliability and predictability such work can bring about in your
efforts. I would say read Ch 1 and Ch 8 first before you dive in. Not an
easy read, it leans on the academic side, appealing to a numbers and
acronyms driven individual.
Similar Posts:
- The Best Service is No Service. Bill Price and David Jaffee, a guest post by David Greer
- Applying the Science of Six Sigma to the Art of Sales and Marketing. Michael J. Pestorius
- Marketing Led Sales Driver. Ajay K Sirsi.
- Storytelling. Klaus Fog, Christian Budtz, & Baris Yakaboylu
- Freakonomics. Steven D. Levitt and Stephen J. Dubner
