December 19th 2006
Brain Tattoos. Karen Post. 2005. ISBN 0814472346. Creating Unique Brands
That Stick In Your Customers Minds. The Lady calls herself the Branding
Diva, writes monthly for Fast Company and has a wealth of info on her
The book is an easy read, chock full of ideas, examples and truths about
how to be better at branding. Very well researched and laid out, it
becomes a useful tool in the sales and marketing kitbag. My takeaway,
none of us, really appreciate the amount of detail required to ensure
the “stickiness” of our brand. Once again, its not rocket science, but a
matter of meticulous execution in all areas. Published by AMACOM -
American Management Association (www.amaconbooks.com).
They have very good working books,which are often remaindered.
- Hidden in Plain Sight. How to find and execute your company’s next big growth strategy. Erich Joachimsthaler
- Accidental Branding. How ordinary people built extraordinary brands. David Vinjamuri.
- Zag. Marty Neumeier
- They just don’t make sales(guys/girls) like they used to.
- The benefits of a strong clear brand. Lessons from Coca-Cola