July 31st 2006
The Long Tail. Chris Anderson
The Long Tail. Chris Anderson. 2006. ISBN 1401302378. Editor of Wired,
Anderson wrote the seminal article The Long Tail a few years ago.
It sparked an immediate response, as has this book ( even more so pro
and con). The original article forms the bulk of Chaps 1 and 8. It is
worth the read as the discovery of this powerlaw is important to many
visions of the future. It also has ties into the Web 2.0 all power of
content to the visitors model. You should not ignore this work. He is a
journalist, so the book is an easy read and quite compelling. He “wrote”
the book in stages through his blog, so that is also following the most
recent trend in publishing.
Chris has a blog. http://longtail.typepad.com/the_long_tail/
The original wired article
http://www.wired.com/wired/archive/12.10/tail.html
and the Slate counter argument
http://www.slate.com/id/2146225/fr/rss/
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Category: Management, Strategy
