March 26th 2006
10 Rules for Strategic Innovators. Vijay Govindarajan & Chris Trimble.
From Idea to Execution. 2005. ISBN 1591397588. The toughest job for
successful operating companies is to launch strategic product
innovations. If it is strategic it is not aligned well with the
corporate DNA. The authors suggest that the company must practise
forgetting, learning and borrowing. The numerous real life examples do
drive the thesis of the authors home. If you have tried to do this or
are in the midst of trying, the points are chillingly familiar. A great
tool when you need to attempt this task, the book is not an easy read,
but well worth the effort.