February 7th 2006

Let My People Go Surfing. Yvon Chouinard.

Let My People Go Surfing. Yvon Chouinard. The education of a reluctant
businessman. 2005. ISBN 1594200726. So if you ever
needed reasons to buy Patagonia products you will get many from this
book. How could such a successful and environmentally
conscious company evolve from one mans desire to build a better mountain
climbing piton just for himself? It is a refreshing and “open komino”
kind of non business business book – perfect for a crowded noisy
airplane, but wait for the paperback. Easy reading but full of good
insight on how the best business decision scan be made for the right
decisions, and not a formulaic Roi model. Patagonia appears to get the
most out of their folks and their clients reward them with handsome
products. Pure Geoffrey Moore triumph of core over context.

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