Archive for August 22nd, 2005

Trout on Strategy,Capturing Mindshare, Conquering Markets.Jack Trout.

Trout on Strategy. Capturing Mindshare., Conquering Markets.Jack Trout.
2004. ISBN 007143794. Short, pithy and direct Trout can still really
put the straight goods in from to a reader. He has culled from his many
books anything that related to strategy. He suggests that strategy is
more than a plan, it has its roots in the CEO being very focussed on the
market and activities/tactics that are working. Strategy involves
looking at tactics that give you a market advantage and planning things
to ensure you have a sustainable competitive advantage. Good short
flight book, he believes the gathering of good honest information on market and products is the root of great decisions.