August 15th 2005

Market Busters.Rita McGrath and Ian MacMillan

Market Busters. 40 Strategic Moves That Drive Exceptional Business
Rita McGrath and Ian MacMillan. 2005. ISBN 1591391237 This is a can do
hands on book on how to really achive exceptional growth. Using five basuc strategies
this book outlines 40 proven moves that get you where you want to go. The authors use manycase studies to illustrate
the moves and provide you with some new decision tools. Well written and
easy to read this is one for your library.

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