Venture. Jeff Cox. 1997. ISBN 0446516414. Cox co wrote The Goal and Zapp! which are business classics. Venture is a business novel about a start-up that has all the typical issues, but Cox weaves in all the “good” ideas we hear about in a believable matrix. I read it in one sitting, an easy read. This should be required reading for lots of start-ups and those mentoring them. It has lots of easy to understand truth. Its in the remainder bin, or the library.  Try Abebooks.com