February 18th 2005

Everybody Wins. Phil Harkins and Keith Hollihan.

Everybody Wins. The Story and Lessons Behind REMAX. Phil Harkins and Keith Hollihan. 2005. ISBN 0471710245. The two researchers were looking at High Growth/High Impact Global Companies and had selected and studied; BMW, Canon, Toyota, McDonald’s, Nokia and Wal-Mart. They had analyzed what these companies did to achieve their amazing long term run. Then they stumbled over REMAX and were just blown away. By all their criteria, REMAX would be number one in their study. This book became all about REMAX with the study as an appendix. (Two books in one) REMAX became an in-depth long term field study using their research criteria. If Wal-Mart is the world’s no 1 retailer by dollar volume, REMAX’s 100 000 agents do 25% more dollar volume in transactions annually. The book is a good easy read, full of lots of insightful stories. However, I suggest this is must read library book, not a keeper. The lessons are well learned but its not a marketing reference tome. It does compete very well with Good to Great though.

Everybody Wins: The Story and Lessons Behind RE/MAX

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One Response to: “Everybody Wins. Phil Harkins and Keith Hollihan.”

  1. The studies of this book have been carried out in the US, and many reviews appearing – often as “anonymous” – probably originate from the US, too. Dave Liniger’s leadership and vision will be difficult to challenge and criticize yet the success of this business as it stands today is built on the failure of many more, whose plight was, of course, not researched and should be the subject of an anti-thesis. As a franchise organization, RE/MAX places its development risk on its franchisees, who pay fees to get into the illustrious club, and more fees to stay on. The business is built around “selling the dream” throughout the organizational layers of self-employed individuals, which is nothing but the hot air so appropriately flying its prominent logo. Sink or swim, once you’re inside, quite different from the glamorous fa├žade that’s cosmetics of a well-oiled marketing machine. I’m glad Mr. Liniger and his cronies sleep soundly on their millions knowing, or conveniently forgetting, that they owe them to a great number of business failures of people who believed in the dream they bought and that turned out just to be inside fancy packaging.

    Someonewhosbeenthere said on 20 Mar 2009 at 8:57 pm #

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