Everybody Wins. The Story and Lessons Behind REMAX. Phil Harkins and Keith Hollihan. 2005. ISBN 0471710245. The two researchers were looking at High Growth/High Impact Global Companies and had selected and studied; BMW, Canon, Toyota, McDonald’s, Nokia and Wal-Mart. They had analyzed what these companies did to achieve their amazing long term run. Then they stumbled over REMAX and were just blown away. By all their criteria, REMAX would be number one in their study. This book became all about REMAX with the study as an appendix. (Two books in one) REMAX became an in-depth long term field study using their research criteria. If Wal-Mart is the world’s no 1 retailer by dollar volume, REMAX’s 100 000 agents do 25% more dollar volume in transactions annually. The book is a good easy read, full of lots of insightful stories. However, I suggest this is must read library book, not a keeper. The lessons are well learned but its not a marketing reference tome. It does compete very well with Good to Great though.
The New Normal. Roger McNamee. (Great opportunities in a Time of Great Risk) 2004. ISBN 1591840597. http://www.thenewnormal.com/ McNamee is a very successful Silicon Valley Investor who has made some seriously smart calls in the market over the last 25 years. He says,” This is The New Normal. Itâ€™s a time when people are required to take more responsibility for their own journey. The decisions are many. But for those who are willing to take the plunge, the rewards can be exceptional.” I really enjoyed this book and found his insights very valuable when it comes to valuing companies and investment decisions. He uses a delightful writing style and you just motor through. His Secrets of the New Normal? Choice is a foundation, individuals have more power than ever, technology has become central to our daily lives, globalization has expanded the economic pie and increased stability in the world, time is now a secret weapon for individuals who know how to use it. (GW Bush needs to read this book). A keeper for your personal library and if you have adult children, very useful for them to ponder over.