January 21st 2005

Blockbusters. Gary .S. Lynn, Richard R. Reilly, The five keys to developing great new products

Blockbusters. The five keys to developing great new products. (Based on a ten yr study of 700 new product launches). Gary .S. Lynn, Richard R. Reilly. 2002. ISBN 006008474X. Quite a cool readable book. Learn about the Apple IIe (market ldr for 8 yrs), Iomega Zip drive, Polycomm soundstation, Black and Decker Powershot. Palm Pilot and Handspring, Mars pathfinder. All marketplace blockbusters which impacted their industry in huge ways. These two break it out into five areas;

Compelling product vision,

product improvisation,

Information exchange,

Senior management commitment, and


Engineers will love this book , it has metrics! Plus it is a very easy and believable read. I found it in a bookbin.

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