Archive for December 19th, 2004

Little Red Book of Selling. Jeffrey Gitomer

Little Red Book of Selling. Jeffrey Gitomer. 2004. ISBN 1885167601. “People don’t like to be sold…but they love to buy.” Gitomer appears to be everywhere! A columnist in business papers (BIV is one), speaker at conferences, three websites (which will you will probably buy from) he is prolific and guess what…very good. He authored the Sales Bible ( and it is) as well as Customer Satisfaction is Worthless – Customer Loyalty is Priceless. For a hard core salesperson this is a personal library book , to be read and reread. That’s why it is built as such as “tough” little book. Very easy to read and the ideas make just so much good sense.

Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money