December 7th 2004

The Art of the Long View. Peter Schwarz

The Art of the Long View. Peter Schwarz. 1991. ISBN0385267320. One of the books that could change your life. From 1982 to 1986, Peter headed scenario planning for the Royal Dutch/Shell Group of Companies in London. His team conducted comprehensive analyses of the global business and political environment and worked with senior management to create successful strategies. Before joining Royal Dutch/Shell, Peter directed the Strategic Environment Center at SRI International. The Center researched the business milieu, life-styles, and consumer values, and conducted scenario planning for corporate and government clients. This his first book, is considered a seminal publication on scenario planning and has been translated into multiple languages. very easy to read, it predicts three scenarios for 2005, that will likely knock you over. A library must have, it may be tough to obtain. He has however written several recent books. http://www.gbn.com/PersonBioDisplayServlet.srv?pi=23910

Peter is the author of Inevitable Surprises (Gotham, 2003), a provocative look at the dynamic forces at play in the world today and their implications for business and society. He is also the co-author of The Long Boom (Perseus, 1999), a vision for the world characterized by global openness, prosperity, and discovery; When Good Companies Do Bad Things (Wiley, 1999), an examination of, and argument for, corporate social responsibility; and China’s Futures (Jossey-Bass, 2001), which describes several very different scenarios for China. He publishes and lectures widely and served as a script consultant on the films “Minority Report,” “Deep Impact,” “Sneakers,” and “War Games.” www.gbn.com is quite a resource for managers wishing to get “A Longer View”.

The Art of the Long View

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