December 7th 2004
Making Rain. Andrew Sobel.The secrets of building lifelong customer loyalty
Making Rain. Andrew Sobel. 2003. ISBN 0471264598. The author of Clients for Life has created the penultimate service business owners guide. Practical, innovative and pragmatic in an easy to read format, Sobel has raised the bar for client realtionship management. This is part of your business bookshelf. Take Maister’s views on creating trust, add value -creation, and go the extra mile and you have this book. Very enjoyable.
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Category: Marketing
