The Secret to Selling More: It’s Not Where You’ve Been Looking, If It Were, You’d Have Found It Already. Mitchell Gooze. 2001. ISBN 1889772038. The salesmen’s followup to Its not Rocket Science. Gooze covers sales efficiency, effectiveness and then lays his reasons why all the great sales training in the world will never help your sales force ever improve much more. Its not a sales problem, but lies in marketing and implementation. Finally a book which details t what we in the industry have known for many years and shows us how to fix it. You have to have this book if you want to have the breakthrough sales you deserve.Big print, easy read that makes a ton of sense. Website is www.customermanufacturing.com with lots of free stuff.