June 30th 2002
Solution Selling. Michael T Bosworth
Solution Selling. Michael T Bosworth. 1995. ISBN 0786303158. Creating Buyers in Difficult Selling Markets. This guy has a deep and clear understanding of the sales process to the enterprise. Very proven and a welath of experienc went into this book. We like this book so much because it parallels the Rocket Builders Revenue Acceleration process so well. Easy to read, lots of examples and good proof fill this book. It may not be quite as easy as he lays it out, but this is definitely a bookshelf keeper. A bit pricey, but worth reading several times. we also like the New Solution Selling
Similar Posts:
- What Great Salespeople Do. The science of selling through emotional connection and the power of story. Michael Bosworth & Ben Zoldan
- High-Profit Selling. Win the sale without compromising on price. Mark Hunter.
- Some of the reasons that selling is harder today – Saman Haqqi on The Era of Sales 2.0
- Perspectives on Increasing Sales. Marvin N. Miletsky & James A. Calander.
- Why Johnny Can’t Sell. Michael Nick & Robert Kantin.
Category: Sales, Technology Industry
