October 31st 2001
The e-Commerce Question and Answer book. A survival guide for
The e-Commerce Question and Answer book. A survival guide for
business managers. Anita Rosen. 2000.
ISBN 0814405258.
The hidden gem is that this was published by Amacom. the American
Management Association. www.amanet.org.
This style asks a question E.g. What is effective web copy?
gives perhaps four one to two line answers and
then under Tell Me More, you get the two to three page
detailed answer. This is very useful if you need to explain your technology
to non technical people. The data is accurate, useful and well written.
Not too dated.
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Category: Marketing, Technology Industry
