October 31st 2001
The Anatomy of Buzz. How to create word of mouth advertising. Emanuel Rosen.
The Anatomy of Buzz. How to create word of mouth advertising. Emanuel Rosen. 2000 ISBN 0385496672.
Ever wonder How Trivial Pursuit, Hotmail, ICQ, The Blair Witch Project, and Palm Pilot all managed to hit so hard so quickly, so inexpensively? Rosen does a very good job of laying out how to manage buzz. In light of present market realities, we can all learn from this book. Buy it, do not lend and keep it handy. ( Also well read and easy to use)
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Category: Marketing, Technology Industry
