Think Like a Freak: The authors of Freakonomics offer to retrain your brain. Steven D. Levitt & Stephen J. Dubner. 2014. ISBN 9780062218339. I have recently been listening to the Freakonomics podcast and the authors have been using snippets from this book to dwell on thinking like a freak. It seemed interesting and the book was also very interesting. I enjoy their questions and points of view as they seem to take just a small enough chunk so I find it easy to digest. Especially interesting were their comments on the right and wrong way to have a conversation about things that may be controversial. With my science background I respect data more than anecdotes and they show you how to talk about real data in order to deal with natural biases. Very useful book for anyone who speaks or writes to an audience.
October 12th 2015
Think Like a Freak: The authors of Freakonomics offer to retrain your brain. Steven D. Levitt & Stephen J. Dubner
October 5th 2015
Waterloo. The history of four days, three armies Bernard Cornwell. 2014. ISBN 9780007539383. If you have ever wondered about these “great ” battles then this book is one to read. There is no glory in war and Cornwell shows great tenacity in writing compelling text that takes you back to what is may have been like. Using many firsthand accounts on all sides, the author painstakingly takes you there and offers the reader various options in making up their own mind. A good clear read, it’s not for everyone, but I enjoyed it.
September 22nd 2015
Spartan Up! A take no prisoners guide to overcoming obstacles and achieving peak performance in life.
Spartan Up! A take no prisoners guide to overcoming obstacles and achieving peak performance in life. Joe De Sena & Jeff O’Connell. 2014. ISBN 9780544285187. The author started the Spartan series of races. He was an ultra marathoner who felt the need to create the uber challenge type race. The Spartan Races are getting famous as severe challenges to one’s ability to meet unexpected challenges. This book describes his journey ( An the incredible challenging races he has run) as well as the creation of the phenomena of the Spartan races. He also deals out a generous helping of the motivational advice and anecdotes from many famous people and athletes. If you are serious about your life and life choices, this is a good book for you. I really liked it.
September 14th 2015
The Sports Gene. Inside the science of extraordinary athletic performance. David Epstein. 2013. ISBN 9781101622636. The author has compiled the current status of the science of athletic performance and covers topics such as chess, track and field, hockey, skiing, football, soccer, Alaskan sled dogs, the original 10 000 hrs to mastery research and more. He covers the areas where it seems like the bulk of great athletes come from ( Kenya, N Jamaica, Ethiopia, ) It is interesting how he addresses nature and nurture wrto performance. I found it a page turner that answers a lot, debunks some of the Malcom Gladwell “truths” and raises even more questions. For one I was pleased to find out that human genome research is uncovering even greater depths of complexity with no easy answers to be found there, but more questions. Very worthwhile book
September 7th 2015
Sales Process Excellence. Michael J. Webb. 2014. ISBN 9780977107223. Michael sent me this book to review almost a year ago. I let it sit on my review shelf for far too long. Our firm has used Six Sigma Sales and Marketing as a guidebook since it first appeared in 2006. That book not only impacted how we looked at sales and marketing but what we counselled clients to do. This has contributed to many successful projects over the years.
This book is even better than the first. It is long overdue for sales and marketing to be looked at and improved through a process view. Taking from the work of Deming, TQS, Lean and many years of applied experience, the author has built a fully functional analysis model to improve the sales, marketing and service components of your business in bringing increased value to the customer. This material is as modern as you are going to get in the sales and marketing field. There are many other great sales and marketing books out there, but they all seem to address just part of the process. This book will drive your company to take the waste out of your Sales and Marketing and drive customer value. Its a must have for business leaders who want to really succeed and grow. To buy it go direct to http://salesprocessexcellence.com/
September 1st 2015
Mahatma. A golden treasury of wisdom- thoughts and glimpses of life. Sri. Meghshyam T. Ajgaonkar Ed.
Mahatma. A golden treasury of wisdom- thoughts and glimpses of life. Sri. Meghshyam T. Ajgaonkar Ed. Selections of his words and descriptions of his actions. It is a short little book, but gets right to you with self-evident truths. Good insight into what thoughts drove his life work. Highly recommend it. I grabbed a sense of what philosophical differences still exist between our Western consumer driven society and India belief in minimalism. I picked up my copy in Mumbai at the not to be missed Gandhi Museum.
August 24th 2015
WordPress. Pushing the Limits. Rachel McCollin 2013. ISBN 978 1118 597194. For the experienced WordPress developer a guide to becoming better. Not for the faint at heart or the rank beginner, this book is very useful in helping you develop your WordPress chops.
August 17th 2015
Searching For Bobby Fisher. The world of chess observed by the father of a child prodigy. Fred Waitzkin. 1988. ISBN 9780786754847 I recently listened to a podcast with Josh Waitzkin , the subject of this book. He has gone on to master many other activities since winning the world youth chess championship. Quite an accomplished man. This book is useful in getting into the mindset of the parents of any child with a gift. You will recognize these parents anywhere. I enjoyed the moments where the father ( Fred) struggled with the angst of knowing that his child needed balance but how to find it in a single minded pursuit. Parents wish the best for their children and will often do whatever it takes to help the child gain an edge. Well written and an easy read.
August 10th 2015
The Sales Acceleration Formula. Using data, technology and inbound selling to go from $0 to $100 m
Mark Roberge. 2015. ISBN 9781119047070. The author was the first VP sales for Hubspot and this book details his methods and approaches in the stellar growth of that company. As a quant he is numbers driven and thus gives us a well-researched sales and marketing book that lays out exactly what to do, how to d o and why you do it. Then he presents a comprehensive metric approach to measure everything. This book has been missing from today’s inbound sales writing and fills an essential need. Plus his rigor in analysis goes a long way to giving sales a theory into practice foundation for even more analytical studies. I see this as helping sales gain academic respect for rigor and hypothesis testing. A must buy for all sales management and stars who wish to go further. Combines with Hacking Sales this would be the one two punch most companies need . Perhaps the best all round sales book this year.
August 4th 2015
10 Rules of Writing. Elmore Leonard. 2007. A very short book by a prolific US writer of American cowboys, crime fighters and numerous others He is as terse as Hemingway and yet his points are useful for whatever fiction you write, long or short story