September 17th 2018

A Carnival of Losses. Notes nearing ninety. Donald Hall.

A Carnival of Losses. Notes nearing ninety. Donald Hall. 2018.  Hall is considered a notable US poet, author,  editor and critic. The book is exactly as noted,. He goes through his life and comments on various way points in it as well as poets/poetry he has known.  The prose is clear, lucid  plus he states it now takes him a long time to write anything at 89.  A very good introduction to decades of poets ( US mostly) plus he has written notable stories. His self deprecating approach is quite appealing as are his stories about his younger late wife.  I confess poetry has never taken with me and despite this interesting book, I feel I am a lost cause.

September 10th 2018

The Grantchester Mysteries. James Runcie

The Grantchester Mysteries. James Runcie. 2012- 2018. Six books in the series about Sidney Chambers a jazz loving vicar of a small Anglican parish, near Cambridge in England in the 50s. There was an enjoyable English  TV series Grantchester based on some of the books.  The vicar is single, handsome and unable to stay away from solving a variety of murders that occur near him.  The books ( or series of short chronological stories)  are populated with a variety of typically English characters who are delightfully eccentric including notably attractive femmes.  The author based the vicar on his father who was in the Church.  Quite delightful, and worth the read. One book would be good for a four hour flight.

September 3rd 2018

Scot Harvath series . Brad Thor.

Scot Harvath series . Brad Thor.  A 17 novel series about a black ops specialist Scot Harvath.  A bit more extreme then the Vince Flynn series but it is of a type of  rah rah US nationalism, manly servicemen,  Islamic fundamentalist fears and various state sanctioned worldwide conspiracies. The research can be a bit weak if you know the specific subject discussed. The idealism may get a bit in your way, but the action is fast and the books move right along. The later books are less detailed than the first and one could even think that the author reaches a point where he just says , time to wrap up and its over, which can make the ending disjointed.  That said each book is not a bad use of a 4 hour plane ride if wish a bit of escapism. The author is taking a run at Donald Trump in 2020.

August 20th 2018

Peers Inc. How people and platforms are inventing the collaborative economy and reinventing capitalism. Robin Chase

Zipcar

Peers Inc. How people and platforms are inventing the collaborative economy and reinventing capitalism. Robin Chase.  2015, ISBN 9781472233394. The author founded Zipcar and then sold it to Avis. She has become and advocate for the sharing economy.  This book is a very good precis of what is happening, why it should happen and what we need to do to help it.  She talks to economic inequality, the 1% issue, carbon tax necessity, global warming, climate change refugees. Blockchain and so much more.  A very interesting read , still topical and full of opportunities for us to take advantage of.  This is a round trip coast to coast read.  I took so many notes.

July 16th 2018

Mitch Rapp series. Vince Flynn

 

English: Photo of author Vince Flynn taken by ...

Mitch Rapp series. Vince Flynn.  Flynn wrote a lengthy series of books featuring his character Mitch Rapp, who becomes one of the CIA’s ultimate weapons for the war on terrorism.  The books are fast paced, full of detail in and out of the corridors of power.   Flynn is equally harsh on legislatures, politicians, traitors and the  Middle Eastern terrorists.  Not the most politically correct author, yet he retains a belief in the power and competence of US military groups like Delta Force, Seal and Rangers . If you like stories action packed with lots of interesting characters, try this series out.  Flynn died at quite an early age.

July 9th 2018

Account-Based marketing for dummies. Sangram Vajre

Account-Based Marketing for dummies. Sangram Vajre. 2016. ISBN 9781119224853.  I am always surprised how this series of books does the job. Well written clear and concise , it is useful to the  all levels of ABM knowledge as a first read.   IT may downplay how much work this method really is and the importance of the very early work to success later on.  What the author decries today is very true and without a material change of approach by sales and marketing the waste of dollars and effort with continue.  ABM is not new, (I used to call it Key Account Management)  but it  can be very effective with the tools and approaches we know about.

 

July 2nd 2018

A Practitioner’s Guide to Account Based Marketing. Bev Burgess & Dave Munn

A Practitioner’s Guide to Account Based Marketing. Bev Burgess & Dave Munn.  2017. ISBN 9780749479893.  A very thorough treatment on the topic.  It would be my go to book for anyone wanting a deeper dive.  The numerous case studies  are well written and illustrate the point. Perhaps it is a bit too much on the very large companies as now the tools are available for this methodology to be used effectively by smaller firms.  Supplement this book with the steady stream of blog posts  on the topic and you will be all set. IMHO ABM is the way to go to make best use of your sales and marketing resources.

 

June 11th 2018

Bossypants. Tina Fey

English: Tina Fey at the Union Square Barnes &...

Bossypants. Tina Fey 2011. ISBN 9780316175869.  A tongue in cheek, index finger in the air autobiography. Tina Fey is a comedy writer and comedian. This book “takes the mickey out” of just about everything in her life.  It would be  easy and fast to read, except you burst our laughing every page or so which slows you down.  You learn her approach to life , which is not like Sheryl Sandburgh’s.   Well worth the read, if not the cost of the book.

May 28th 2018

The Memoirs of Cleopatra. Margaret George.

Cleopatra (Elizabeth Taylor) confronts Julius ...

The Memoirs of Cleopatra. Margaret George. 1997. ISBN 978.312187453.  After a very thorough deep dive into history the author penned a fascinating historical novel into Cleopatra. In the authors notes she  points out the facts she turned up and where she had to fill in some gaps with logical extensions.  Even tough you know how the stories of herself, her family, Julius Caesar and Mark Anthony turn out the author really engages the reader in the day by day with moving scenes and poetic language.  All in all a well done effort.

May 21st 2018

When. The scientific secrets of perfect timing. Daniel Pink.

When. The scientific secrets of perfect timing. Daniel Pink. 2018. ISBN 9781925498189. A concise but wide ranging book.  The author is applying his guru skills to the impact of time on our lives.   From when to make better analytical decisions ( Most of us in the am) through to test scores, how naps work, and more  Pink does a great job in enlightening us to this topic.  We all have better times to start things, needed times for recess , and expected times that we will slump.  He wraps it up by demonstrating how difficult it is to teach an Ai about time. Good read – useful for a short air flight.