December 17th 2014

Bucket list trip . Marmaris, Fethiye and Rhodes

The trip of a life time, October in  Western Turkey ( Aegean yachting) and Rhodes ( the easy life)

Three posts by my wife. with all the pictures you need

at Anordman@blogspot.com, or click the links

Yachting the Aegean

All roads lead to Rhodes

Circle Island tour of Rhodes

 

 

 

December 8th 2014

Zero to One. Notes on startups, or now to build the future. Peter Thiel.

English: Logo of PayPal. Español: Logotipo de ...

Zero to One. Notes on startups, or now to build the future. Peter Thiel.2014. ISBN 9780804139298.  When a founder of Paypal and a core member of the Paypal mafia writes a book like this, you take note.   It was been touted in the much of the press, and it deserves to be.  I found myself agreeing with the author time after time.  His approaches to education,  investing, technology, and a myriad of other  interrelated topics  showed to be a very insightful mind and someone to learn from. This book is compiled from a series of lectures given on start ups  at Stanford, thus each chapter has been well thought through and distilled to an easy to assimilate essence. I especially enjoyed his power laws

A great book for every CEO to take note of

December 1st 2014

Creativity, Inc. Overcoming the unseen forces that stand in the way of true inspiration. Ed Catmull.

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Creativity, Inc. Overcoming the unseen forces that stand in the way of true inspiration. Ed Catmull.2014. ISBN 9780307361172.  This book sat on my reading shelf  for quite sometime, and now I regret not reading it sooner.  It is a very good book on innovation and how to nurture it. I especially admire the lessons on candor and looking for the hidden forces that cause great companies to lose their way.   I read it in about three sittings as it was so compelling and clearly put.  A book not to be ignored and it deserves to be on every CEOs shelf, well thumbed, and re read often.

November 24th 2014

City 2.0. The Habitat of the Future and How to Get There. TED Books 2013

TED (conference)

City 2.0.  The Habitat of the Future and How to Get There.  TED Books 2013. An excellent resource . It is pragmatic and full of real world achievable examples. The bonus is the linkage to individual  writers and their individual TED talks. If you are in planning and urban design – a must read.  Clearly written and a fairly quick read.

November 17th 2014

Baseline Selling. Dave Kurlan

Baseball game

Baseline Selling. Dave Kurlan. 2006. ISBN 1420895672.  I discovered the author in notes in another sales book. The idea of comparing selling to a baseball game was intriguing as at Rocketbuilders we had kicked the game idea around several times in our explanations in sessions.  As Kurlan points out getting to every base and then hoem is very much like the stages in a selling process.  I appreciated his care in pointing out the need to identify the buyers process ( long before it became fashion able to do so.)  He also gives credit to several other authors ( including Sharon Drew Morgan)  in shaping his point of view.  A very reasoned and readable book,  I highly recommend it to those new to sales or if you want to sharpen up your teams execution. His Blog is well done . http://www.omghub.com/

November 10th 2014

Smart Cities. Big Data, Civic backers, and the quest for a new utopia. Antony M. Townsend.

Smart Cities. Big Data, Civic backers, and the quest for a new utopia. Antony M. Townsend. 2013.   A serious review/analysis of civic planning and how we got to the topic of smart cities.   This is quite a neutral work that looks at most of the large and small projects and approaches that have been and are being tried.  What the reader will appreciate is the chance to form his/her own opinions on the topic. The field is fast changing and the execution quite complex since cities are multi facets and subject to many inputs.  Fiscal restraints can work to a benefit as large projects seem most prone to go off the rails.  Again setting up a municipally owned fibre network seems to the starting point for today’s initiatives.   Lengthy but a well written book heavily noted in the appendix.

 

 

November 3rd 2014

The Ten, Make That Nine Habits of Very Organized People, Make That Ten. The Tweets of Steve Martin. Steve MArtin

English: Steve Martin at the 120th Anniversary...

The Ten, Make That Nine Habits of Very Organized People, Make That Ten. The Tweets of Steve Martin. Steve Martin. 2014. Short hilarious book by what turns out to be a pretty smart guy.  You will read it in no time , but laugh for a long time.

 

October 24th 2014

The Great War for Civilization. The Conquest of the Middle East. Robert Fisk.

The Great War for Civilization. The Conquest of the Middle East. Robert Fisk.2006. ISBN 9781841150086. Although this book ends shortly after the capture of  Saddam and the subsequent nightmare of an occupational war for the US in Iraq,   the present horrific causalities of Palestinians in Gaza fits exactly with what Fisk predicted for the Middle East.   This tome is a detailed description of what Fisk has observed with over 30 years of reporting for the Independent in the Middle East. He has the ability to report unvarnished observations of what goes on in these wars. He has no time for the “spun” stories and media managed material that both sides put forward. He tells you what he sees.   Thus he is not the friend of the US, UK, Israel and the various trumped up despots that the West has supported in the Middle East since WW I .  He is the describer and friend of the villagers, civilians and non combatants who find themselves in the hospitals, morgues, mass graves where ever these combats/power struggles play out.   I was not surprised to see him sometimes labelled as an anti Zionist.  Since he raises the question, if 10 Israeli’s are killed it is  a massacre, but if 40 Palestinians die it is a tragedy.  He asks who decides the difference in the wording? Through eye witness reports by himself and other journalists you see how war is portrayed by the the West to fulfill its own sense of right.  Insightful and shocking you will never look at the news the same way. I began to agree that the Israelis are colonizing Gaza in direct violation of UN resolutions since 1967.

 

October 17th 2014

The One Week Marketing Plan.The set It & Forget It Approach For Quickly Growing Your Business. Mark Satterfield

Marketing Plan/Timeline

The One Week Marketing Plan. The  Set It & Forget It Approach For Quickly Growing Your Business.  Mark Satterfield. 2014. ISBN 9781939529787.  The book is exactly as the title says.  This is a very updated compilation of successful direct marketing approaches that are tested and effective in the world of content marketing.  It can be just this simple ,especially for a start- up that sees so much that needs to be done. By following this book you will have a rudimentary program up and running that will give you feedback on much of your marketing content.   Now its never this easy, as many of us are incapable of creating the type of effective copy needed for this to really work. But by following these ideas you will have much better idea of what will work and an appreciation of those who can write compelling copy.  Easy to read and very well laid out. So its a good resource.

October 13th 2014

The Organized Mind. Thinking straight in the age of information overload. Daniel J. Levitin

Cover of "This Is Your Brain on Music: Th...

The Organized Mind. Thinking straight in the age of information overload. Daniel J. Levitin 2014. ISBN 9780670067640. The author is a favorite. If you enjoyed This is Your Brain on Music , you will also like this new book. Very thorough,  academic yet retaining that easy to read style this book  is journey for all of us to travel. I was taken with the insights on multi tasking ( we just don’t) as well as how to organize yourself,  your inputs and what to do better equip your children for their futures from early on.  Read this as a productivity tool,  to improve employee retention, a guide to better understanding motivation, for tips on education , or read it for the sheer joy of a well written book.  Yes I am a fan.