May 11th 2008

The Go-Giver. A little story about a powerful business idea. Bob Burg & John David Mann.

The Go-Giver. A little story about a powerful business idea. Bob Burg & John David Mann.. 2007 ISBN 9781591842002. A business fable that is quite powerful . The fable follows a go getter sales guy as he finds the path to riches is quite a different way than he imagined. In our experience this fable is quite true as it is built around five laws of giving. The more you give, the more you get.

Law 1. The Law of Value; Your true worth is determined by how much more you give in value than you take in payments. In our business, we hear from clients “guys are worth twice as much as we pay you”.

Law 2. The Law of Compensation; Your income is determined by how many people you serve and how well you serve them. In our experience this has proved out with the Word of Mouth business we get.

Law 3. The Law of Influence; Your influence is determined by how abundantly you place other people’s interest first. I have had many clients say things like , “you treat my business like it is more important than your own”.

Law 4. The Law of Authenticity; The most valuable gift you have to offer is yourself. That is all we have

Law 5. The Law of Receptivity; The key to effective giving is to stay open to receiving. Our clients are constantly introducing us to their business friends  that might need us.

This is a great read, and you can get through it quite quickly. Very enjoyable and I think useful to us all.

May 10th 2008

What do top performing graduates want out of companies these days? Well, its not more money.

StudentsWhat do recent graduates want out of companies these days?

Data touch points from a cross Canada survey of University students in Mining Engineering. I heard a very useful presentation from a graduating Mining Engineering student at UBC yesterday. Michael Fuller (Remember that name 6 years from now) , in response to a past question from an Industry Advisory Committee I sit in on, surveyed students across nine universities coast to coast about what companies could do to attract and retain new grads. (Now this in an industry where there are three to five jobs calling with signing bonuses for every graduate. Ave starting salary is $80k/annum. There may be 150 of these students graduate each year in Canada)

And the biggest issues were not for higher salaries. I was impressed that the issues exposed were in line with what we see in the technology industry. What did they want companies to support in order to be interesting to work for?;

  • Opportunities to pursue more education once they were out of school ( with some financial help)
  • A structured growth program for employees, where the grads help shape their program
  • Mentorship
  • International and multi department experience
  • Compensation for overtime hours (in time , not money), these folks are not overtime hounds.
  • Flexible work hours, such as nine day fortnights, 4 - 10 hour days and then 3 off. Fourteen days straight and then fourteen off when the location is not great. They want to maintain a work-life balance.
  • Evidence of concern for employees and others. e.g. A company with the highest safety rating was seen as one that would also have high environmental and social responsibility values.
  • An HR dept that can be very punctual, with quick turnarounds, yes or no. Job interviews that are casual and personal - learn about the person while they learn about who they would work for.
    • If you really want to alienate young grads use a top grader/behavioral interview method. Seen as gimmicks and not of any value. (This was a surprise to me) These are smart people who want to be treated as such. It is a candidates market where you can not afford to put people off.
  • Very last on the list was stock options and profit sharing.

This is very current stuff for a demographic of high performing 20 - 26 year olds. Did you know that the CEO of Computer Associates is an alumnus of UBC Mining Engineering? Past UBC Mining graduates are now CEOs of major international firms.

May 10th 2008

The Art of Possibility. Transforming professional and personal life. Rosamund and Ben Zander

The Art of Possibility. Transforming professional and personal life. Rosamund and Ben Zander. 2000. ISBN 9780142001103. Garr Reynolds in Presentation Zen recommended this book. It is a very useful and well written little book. Their web site , The Art of Possibility gives good background. Ben Zander is the long time conductor of the Boston Philharmonic and Rosamund is well respected change management professional. The book gives us very key insights into how to better understand our daily life and make something out of it all. Eg . Ben gives his music students an A at the beginning of each semester, but the students have to write an essay at the same time as if it was the end of term where they have to explain what they did to earn an A mark. I found each page had another insight for me and it was delight to go through the book. (Thank goodness TV is such an intellectual wasteland, else I would never get through all the great books being sent my way.) If you are into personal growth and development I would say this is a library keeper.

May 3rd 2008

If You Want To Write. A book about art, independence and spirit. Brenda Ueland.

If You Want To Write. A book about art, independence and spirit. Brenda Ueland. 1937,1987. ISBN 9781555974718. Carl Sandburg called this ,”the best book ever written about how to write.” I have eleven other “good” books on my shelf on writing, I monitor six blogs on writing yet, this is the first author who has really spoken to me on writing. If you strive for reality, truth and want to really communicate, this short and well written book is a must read for you. An example …”everybody in the world has the same conviction of inner importance… Therefore all should work. First because it is impossible that you have no creative gift. Second: the only way to make it live and increase is to use it. Third: you cannot be sure that it is not a great gift.” Her advice runs counter to all the “technical” improvements put forward and addresses our individual ability to tap into an “inner” voice, without guilt, timetables, or “the right way”. She is able to give you examples of incredible writing from very ordinary people. I loved her metaphor that great communication “infects” the reader with what you are talking about. Something like spinning a tale to a child and watching their eyes light up driven by all their senses and imaginations.

April 30th 2008

General quick cry for help from those in the Vancouver area

Mistakes

Our landlord has decided to go virtual with his company.

They are shutting down this office May 31.
Yup 31 days. So Rocket Builders are on the hunt for some space for one office.
The office is less important than a stable mail address, fax no and
access to some meeting rooms. Of course it would be a perk if there
was a place to store my books.

In your travels have you bumped into anyone with space?

All responses gratefully appreciated.

Thanks

April 28th 2008

The Back of the Napkin. Solving problems and selling ideas with pictures. Dan Roam

The Back of the Napkin. Solving problems and selling ideas with pictures. Dan Roam. 2008. ISBN 9781591841999

This a terrific complement to Presentation Zen . Roam tells you exactly how to use an empirical, tried and works-in-the-trenches approach to illustration and solving problems (Unpeeling the onion and then building something very powerful ) He then shows that there is scientific evidence on how we see and process info that follows the same models his solution uses. Lesson learned, following my reading on creating more insightful and powerful presentations he also adds the nugget that showing and telling are two different worlds. After you have created the very insightful image, it is important to build it in front of the audience using a thoughtful order. Thus, they can discover it too. This book would be great as a consultants handbook on clear communication. If need to communicate clearly, get this book. It is clear, well written and follows his use of images to also lead you to understanding.

April 28th 2008

Validation that sales/marketing processes and models need to change- Does yours?

It was mentioned awhile back that many sales organizations/professionals have a problem when customers self-serve on the Web and enter the sales process further along then they are used to. A “cookie -cutter” response and the resultant adjustments to this were described in Marketing Plans for Service Businesses , by Professor Malcolm McDonald

One-to-one communications and principles of relationship marketing,
then, demand a radically different sales process from that traditionally
practised in service organizations. This point is far from academic, as an
example will illustrate.


The company in question provides business-to-business financial services.
Its marketing managers relayed to us their early experience with a
website which was enabling them to reach new customers considerably
more cost-effectively than their traditional sales force. When the website
was first launched, potential customers were finding the company on the
Web, deciding the products were appropriate on the basis of the website,
and sending an email to ask to buy. So far, so good.


But stuck in the traditional model of the sales process, the company
would allocate the ‘lead’ to a salesperson, who would telephone and make
an appointment, perhaps three weeks hence. The customer would by now
probably have moved on to another online supplier who could sell the product
today, but those that remained were subjected to a sales pitch, complete
with glossy materials, which was totally unnecessary, the customer having
already decided to buy. Those that were not put off would proceed to be
registered as able to buy over the Web, but the company had lost the opportunity
to improve its margins by using the sales force more judiciously.


In time, the company realized its mistake, and changed its sales model
and reward systems to something close to our ‘interaction perspective’
model. Unlike those prospects which the company proactively identified
and contacted, which might indeed need ‘selling’ to, many new Web customers
were initiating the dialogue themselves, and simply required
the company to respond effectively and rapidly. The sales force were
increasingly freed up to concentrate on major clients and on relationship
building.

The changing nature of the sales process clearly raises questions for the
design of marketing communication, such as: Who initiates the dialogue,
and how do we measure the effectiveness of our attempts to do so across
multiple channels? How do we monitor the effectiveness not just of what
we say to customers but what they say back? And how about the role of
marketing communications as part of the value that is being delivered and
paid for, not just as part of the sales cost?

Thanks to Simon Backer for telling me about Professor McDonald this AM.

April 27th 2008

Marketing Genius. Peter Fisk.

Marketing Genius. Peter Fisk. 2006. ISBN184112681. How is that the English can write and publish such terrific business books? This is one of them. Not for the reading trifler, as the book is an opus , not a 100 Aways to Wow Your Audience so like the US market writers. This is a thoughtful, well written, easy to follow guide to all there is about marketing. It is the best all time marketing book I have read. I took voluminous notes and the pages are festooned with numerous sticky flags. If you are a CEO, CMO, VP sales with aspirations to more, you must buy, read and reread this book. The plethora of case studies is worth the price of the book alone. Eg. Did you know that Mercedes only has to approach 107, prospects to get 100, 000 customers, but GM has to hit 500, 000 prospects to get 100,000 customers?

I took 2 enjoyable weeks to get through this one.

April 22nd 2008

The truth about wall street and government fraud. Gunther Karger

The truth about wall street and government fraud. Gunther Karger. 2005. ISBN 0964597934. This is one of those books you pick up and immediately think - the guy is slightly off. Lots of capitals, bold print and exclamation marks. Self published. Yet his credentials and govt/lg company/Wall Street experiences check out and his references are there when you check them. Is this the “one honest man?” Published in 2005 he predicts the Asset Backed Securities fraud. One scenario he lays out is very “scared straight”.

So OPEC is all Muslim countries except Venezuela (and he really loves America). Saudi Arabia is the biggest member of OPEC. In the late ’90s oil was $10-$20 dollars a barrel if OPEC could reduce production.

So if oil goes up in price , who benefits? Iraq invades Kuwait/American responds = $30 oil. Wait a minute if there is war in the Middle East oil goes up . So guess what happens?

9/11 - America responds =$50 oil. US invades Afghanistan =$70 oil. Saddam threatens to sell his oil in Euros not dollars. US invades Iraq = now $100 oil. Surprise , now Iran, Iraq and Saudi Arabia are all Shi’iite led. Saudis were the bulk of Bin Landins troops. Iran supports Hamas and Hezbolla with millions. None of these countries appear to embrace democracy.

China consumes 1/20th of the oil that the US does. So it’s not them driving up the price. So OPEC pulls an extra $150B more out of US after 9/11 and presently over $300 B US annually each yr out of the the US , for the same amount of oil since’90. This is over 2% of the US GNP. Remove it and the US GNP is almost at depression levels.

So if a new US Republican president is elected (McCain) who believes that wars can be won and keeps at it, what can happen to the price of oil? Who really benefits? What price is a compromise now? The Democrats are even further away. They do not even have a plan. You can buy the book from www.guntherkarger.com. He has a bunch of stuff, and is no dummy. I was surprised at how much sense he made , from Enron, Dan , Chapter 11 and so on.

and thats 30

April 20th 2008

The Complete Turtle Trader. The legend, the lessons, the results. Michael W. Covel.

The Complete Turtle Trader. The legend, the lessons, the results. Michael W. Covel. 2007. ISBN 9780061241703. As it says on the flyleaf, “If you want to understand the real world of trading, read this book” . The book reads like a novel since Covel is a clear, concise writer with a personable style.

I learned a lot of the background needed to understand where this famous trend following system came from, as Covel is an excellent researcher. I was unaware that Richard Dennis decided to run a training school to prove that great traders (Turtles) can be taught. (Nurture vs nature). Covel provides a clear description of the Rules to the Turtles. Proof that these rules work is the included career track records of very wealthy people who followed the Rules.

I loved Charlie Munger’s ( Warren Buffets No 2 guy) quote, ” In my whole life I have known no wise people over a broad subject matter area who didn’t read all the time - none, zero.

Lesson learned on entrepreneurs. Nancy Upton and Don Sexton , of Baylor University pinpointed nine traits of those who become fabulously wealthy entrepreneurs:

  1. Nonconformists - lower need to conform indicating self-reliance
  2. Emotionally aloof- not necessarily cold to others, but can be oblivious
  3. Sky divers - lower concern for physical harm, but does change with age
  4. Risk takers - more comfortable taking it
  5. Socially adroit - more persuasive
  6. Autonomous - higher need for independence
  7. Change seekers - like novel approaches. This is different than 99% of all other people
  8. Energetic - higher need / or ability to work longer
  9. Self-sufficient - don’t need as much sympathy or reassurance, but they still need to form networks so self-sufficiency need not be taken to extremes.

If you have any interest in doing the work needed to make the big money trading, this is the book for you . Perhaps like me you are interested but would prefer to be able to find a trader that shares your philosophy who will do the work, then you need this book. Or perhaps you just like to read about people making scads of money trading and like Charlie Munger says, you read/learn all the time.