August 14th 2017

Prisoners of Geography. Ten maps that explain everything about the world. Tim Marshall

Greater Middle East

Prisoners of Geography. Ten maps that explain everything about the world. Tim Marshall.  2015.  I spotted this book on the shelf at Gatwick.  A quick perusal told me I should buy it.  The author does a terrific job in explaining the simplicity and complexity in understanding Russia, China, the US, Western Europe, Africa, The Middle East, Indian * Pakistan, Korea & Japan, Latin America, and the Arctic.  He starts with the geopolitics of each area, the gifts and lacks due to geography. Then you get a quick history of how meddling nations have drawn up political maps in contradiction to history  and geography.  Further explanation shows the present difficulties on helping/hindering these areas as well as their particular hot buttons . Every US president should read this book before saying anything about these areas.  Those who ignore history are doomed to repeat it.

August 7th 2017

Becoming Facebook. The 10 challenges that defined the company that’s disrupting the world. Michael Hoefflinger.

English: Mark Zuckerberg, Founder & CEO of Fac...

Becoming Facebook. The 10 challenges that defined the company that’s disrupting the world. Michael Hoefflinger. 2017.  The author is a Zuckerberg fanboy – but as he lays it out in this book,  there are good reasons for it.  This book has reaffirmed to me why I retain my original Facebook shares.  The author clearly shows as an insider who understands how technology business grows why Facebook should stay on a tear.  Clearly written as well.

August 2nd 2017

The Taste of Conquest. The rise and fall of the three great cities of spice. Michael Krondl.

Cover of "The Taste of Conquest: The Rise...

Cover via Amazon

The Taste of Conquest. The rise and fall of the three great cities of spice. Michael Krondl. 2007 ISBN 9780345509826.  While travelling in Portugal I read this book. Fascinating,  as it delves in the roles of Venice, Lisbon and then Amsterdam and their successive monopolies in the spice trade .  Each city had a different approach in gaining their monopolies and how they “ruled” their Indian/Indonesian sources/possessions.  So much of the gold and ornate buildings in these cities was based on spice trading ( Pepper, salt, chili, cinnamon, then coffee and sugar) . The source countries and people did not fare well under the dominion of these successive traders.  The pursuit of spice is what drove the Portuguese to sail around Africa and into the Indies.  The author does a good job of illustrating  their particular drives and business approaches. Clearly written

July 24th 2017

Homo Deus. A brief history of tomorrow. Yuval Noah Harari.

Homo Deus. A brief history of tomorrow. Yuval Noah Harari. 2017. ISBN 9780062464316.  The author wrote Sapiens,  which detailed how mankind ( Homo Sapiens) become the dominant creature on the planet. In this well thought out book, he extrapolates where mankind may take philosophy, religions and the planet if following past processes, the present interest in AI,  IoT, CRISPR leads to a logical conclusion. He hints at the potential in the exploration of consciousness ( as practiced in eastern mystics).  The conclusion of the book extends a thought that if we do not want the “logical” end, that we may want to change things.  The initial parts that extend the thoughts of Sapiens is thought provoking. The middle where he delves into more philosophies could be unsettling to many, but provocative. The ending is not necessarily dystopian , but one could go away thinking it.   A worthwhile book to cause you to think and ponder

July 10th 2017

The Science of Selling. Proven strategies to make your pitch, influence decisions, and close the deal. David Hoffield.

English: Graph showing historical trend of ann...

The Science of Selling.  Proven strategies to make your pitch, influence decisions, and close the deal. David Hoffield. 2016. ISBN 9781101993187. This is a lifetime of sales experience rolled into one terrific volume. The author has done all the hard work over several years to compile the scientific reasons behind successful sales strategies.  In our firm we are very strong believers in knowing the mind and process of the buyer in driving marketing and sales through the building of trust. This author is firmly in this camp and has a plethora of examples of how you can make this work to dramatically improve your selling.  Not just another sales book, this is must read for the sales manager and any sales person striving to be a high performer.

July 3rd 2017

The Sales Development Playbook. Build Repeatable Pipeline and Accelerate Growth With Inside Sales. Trish Bertuzzii

Ipod sales per fiscal quarter

The Sales Development Playbook.  Build Repeatable Pipeline and Accelerate Growth With Inside Sales. Trish Bertuzzia. 2016.   I can not say enough good things about this book.  Yes it does a terrific job in helping a Sales Manager build, train and manage a high performance  sales development team ( ie  inside sales) . But the tactics, techniques and strategies are very useful by all sales people and sales managers.   One you need on your much read shelf.

 

June 26th 2017

Mapping Innovation. A playbook for navigating a disruptive age. Greg Satell ,

disruptive Innovation am Beispiel Wechseldaten...

Mapping Innovation. A playbook for navigating a disruptive age. Greg Satell. 2017.  ISBN 9781259862250.  A delight to read that covers much of the innovative initiatives in recent history.  The final gem is the Innovation Playbook outline.   The writer takes his years of experience in IBM and other enterprises and marries it with current   You can easily marry this material with Lean working, Rockefeller Habits and other “quick ” business plan proponents  ( i.e. Gazelles etc)  and find out where much of these ideas came from.   I recommend it private and public organizations who wish to be better at supporting Innovation.   Its the truth and nothing but the truth.  Buy this when it comes out.

June 19th 2017

One Perfect Pitch. How to sell your idea, your product, your business and yourself. Marie Perruchet.

Silicon Valley

One Perfect Pitch. How to sell your idea, your product, your business and yourself. Marie Perruchet. 2016. ISBN  9780071837590. The author was a french journalist who ended up in Silicon Valley helping entrepreneurs at 500 Startups make better pitches. She knew that the key to success was to create stories that did the job, quickly and clearly. ( Can you see why I like to read books by journalists?) After years of this  she created her company , OnePerfectPitch and wrote this book.  It is a one stop read for how to tell the story you need to tell to an audience that is likely attention deficit.  I found it immediately useful and it continued that utility all through the book.  Good compelling read that is easy to digest and use. If you speak to more than a  few people in your life, you need this book.

June 12th 2017

Power Up Your Sales. Generate leads for high end sales through public speaking. Kathleen Gage

Italiano: Author, life coach, and motivational...

Power Up Your Sales.  Generate leads for high end sales through public speaking. Kathleen Gage. 2017. An interesting little book about how one woman developed her speaking skills ( Thanks Tony Robbins) and built a career from it.  The tactics and tips she speaks about are all valid and proven. If you are self employed or part of a small business, you can do much worse than being able to speak and share with groups.  IN our consultancies early days we were always speaking to different groups through the selling season and we still do.  Quite easy to read and get good value from this book.  Salespeople need to be able to do this at a high quality level.

June 5th 2017

The 5 Rules of Megavalue Selling. How to communicate customer value and differentiate from competitors. Mark Holmes

Warid Telecom customer services and sales point

The 5 Rules of Megavalue Selling. How to communicate customer value and differentiate from competitors. Mark Holmes. 2017.  ISBN 9781619846234.  This is a good book on the topic of value selling. It hits all the relevant points, while keeping it very credible. The allegory style that will tend to hold a readers attention.  This is not a beginning sales persons training book , but it is a book on sales effectiveness. Should be on every sales managers desk.